🧃 Red Bull doesn’t sell drinks.
🚀 It sells stories.
💥 And those stories built a $7.5B empire.
Let me ask you something:
Is your brand telling stories… or just selling stuff?
Because in 2025, community-driven brands don’t just talk — they spark movements.
The new playbook? It’s 4-letters long: N.A.M.E.
It’s how:
🚗 Tesla made people argue over a truck for 3 years before selling one.
🎨 Banksy went viral by staying silent.
🍦 Ben & Jerry’s turned ice cream into activism.
If you’re a founder, marketer, or brand leader — and you’re still relying on performance ads to “convert,” you’re missing the bigger opportunity:
👉 Turn your customers into co-creators, your fans into storytellers, and your product into a myth.
It’s about building a legend people want to believe in.
Curious what N.A.M.E. means in practice?
Discover the full playbook to see how Red Bull, Airbnb, Poches & Fils and others hacked the human brain to build billion-dollar brands 👇
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