The 3 Ultimate Reasons Why People Buy Products
We don’t buy a product because we need it.
- We hire a product to solve a problem (utilitarian or phsyiological needs).
- We buy a shot of emotions to excite our life (hedonic needs).
- We buy social currency by the form of a valuable story to tell to others (psycho-social needs).
In fact, we desperately NEED to feel emotions and to be recognized as a valuable member by other humans.
That's why the paradigm of seed VCs focusing only on Pain-killer startups is incomplete.
Apple products :
+ solve technical problems of customers
+ excite them, make them proud
+ offer them a story to tell (or to show off) to others Humans