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If you understand well the Lean Startup, in fact, everything in your business model should be Minimum Viable:
-MV Product / MV Value Proposition
-MV Segment
-MV Distribution & Communication
-MV Revenues
-MV Core Competences/Skills
-MV Partnerships
-MV Cofounder team
-ect.
Just like babies are cute Minimum Viable Humans, your startup (newborn social organism) must be cute enough to gain the love of a pitiless World.
Dr. Ari Massoudi: https://www.linkedin.com/in/arimassoudi/